Shawn Forbes helps leaders and organizations reconnect with their authentic identity, break reactive patterns, and build cultures rooted in values, not survival.
Shawn doesn't perform inspiration. He gives audiences a framework they can use the next morning. Every keynote blends cinematic storytelling with neuroscience-informed tools.
When identity is aligned with authentic values, everything shifts. Decision-making sharpens. Relationships deepen. Performance becomes sustainable instead of survival-driven.
Shawn's work sits at this intersection — helping people and organizations rebuild from the inside out, using tools rooted in NLP, neuroscience, and psychological flexibility research.
Shawn Forbes entered the foster care system at age 7. By 25, he had served as a combat soldier in Iraq, battled addiction, and spent two years in prison. By every conventional measure, the story should have ended there.
It didn't. Through a relentless commitment to understanding how identity forms, breaks, and rebuilds, Shawn discovered the tools that would reshape everything: NLP, parts work, neuroscience-informed coaching, and the quiet discipline of values-aligned action.
Today, he is the author of The People We Meet, the creator of the Upward Spiral app (built in research partnership with King's College London), and a certified NLP Practitioner and Neuroscience Certified Coach.
His audiences don't just feel motivated. They leave with a framework for identity reconstruction that creates lasting, measurable change.
Testimonials from coaching clients and event attendees. Full names available upon request.
Each talk is built on lived experience, backed by neuroscience, and designed to leave your audience with tools they can use the next day.
How to examine the parts of yourself running the show, realign with your authentic values, and build an identity you chose rather than inherited.
The difference between surviving and creating. How to recognize when your nervous system is driving decisions and shift into intentional action using the P.R.I.M.E. Loop.
Why values-aligned actions compound faster than hustle ever could. Small, deliberate moves that create transformation you can feel and measure.
The gritty, courageous work of learning to accept yourself in any state so you can show up fully for the people who matter most.
Every engagement is built for your audience, your goals, and your moment.
Inquire About BookingTwo tools designed to work together. The book rewires how you see yourself. The app turns that awareness into daily action you can measure.
Each chapter introduces someone who changed Shawn's life. A young boy. An army buddy. An MMA fighter. An entrepreneur. A stranger.
But as the story unfolds, something shifts. The line between who shaped you and who you became starts to blur.
This is not a self-help book. It's a story that helps you recognize yourself.
Not motivation. Not a habit tracker. A guided system that turns values into measurable momentum.
Designed to align with evidence-based wellbeing research, it helps you define what matters, take aligned action daily, and track real shifts in wellbeing and psychological flexibility.
Book launch updates, cohort openings, speaking events, and tools for values-aligned living. No spam. Just substance.